"Just at the magazine expanded, so did the industry's understanding of... costly enteric diseases.."
CHARLIE BROUSSARD, DVM

Dr. Charlie Broussard says the poultry industry is developing an even greater understanding of nutrition’s role in promoting intestinal health.

Welcome to the premier issue of CocciForum's Intestinal Health, a "new" magazine for the poultry industry, sponsored by Schering-Plough Animal Health.

I use the word "new" in quotation marks because, in reality, the magazine dates back to 2001, when we published our first issue of CocciForum, a magazine devoted to covering new strategies and ideas for coccidiosis management.

Rapid growth

CocciForum was well received worldwide and soon grew to include three separate regional editions, including an all-Spanish edition specifically for Latin America. But just as the magazine expanded, so did the industry's understanding of coccidiosis, necrotic enteritis, gangrenous dermatitis and other costly enteric diseases.

At about the same time, with the help of the IDEA concept (CocciForum No. 9), the poultry industry developed an even greater understanding of nutrition's role in promoting better gut health, improving performance and managing enteric diseases without antibiotics.

For that reason, the name CocciForum just didn't seem to be enough anymore, so we changed it to CocciForum's Intestinal Health.

Food for thought

More importantly, this edition of Intestinal Health contains lots of meaty articles that will help you implement an even better intestinal health program for your flocks - one that integrates good management, environmental factors, nutrition, supplements and vaccination.

Do you still need more information about promoting better intestinal health? This issue and past issues of CocciForum magazine are now available at www.thepoutrysite.com/intestinalhealth. We're also developing a new Intestinal Health, web site that will become available in 2008.

Thanks for your support and enthusiasm for our publication.

Charlie Broussard, DVM
Director, Poultry Technical Services Schering-Plough Animal Health

Spring 2008

Regresar a North American Edition (#1)